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DePuy Synthes

Patient Lifecycle Platform

Atmosphere Proximity

Knowing how difficult the joint replacement journey can be for everyone involved, DePuy Synthes and Atmosphere Proximity developed an end-to-end Patient Lifecycle Platform to help joint pain sufferers return to their active lives — while delivering real value to healthcare providers.

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  • Challenge

    With joint replacement candidates taking 7 to 11 years to schedule surgery — and putting a cost-burden on doctors to support the process — DePuy Synthes challenged us to remove the pain points for everyone on the joint replacement journey.

  • Solution

    We created a comprehensive Patient Lifecycle Platform that drove engagement along every stage of the joint replacement journey: we re-engineered the brand’s CRM strategy to get more prospects into the surgical decision funnel; we developed a Patient Education Hub to help them prepare for and recover from surgery; we designed a Patient Ambassador CRM program that incentivized new and long-time joint recipients to recommend joint replacement to friends and family, thus starting the cycle again for new prospects.

  • Results

    Our CRM strategy has been credited with driving a higher volume of patients into the surgery decision funnel and a recent analysis revealed that patients who engage with our doctor finder tool are 4 times more likely to have surgery 4 months sooner.