We are Atmosphere Proximity

We are data enthusiasts. We are strategy geeks. We are consummate craftspeople. And the only thing we like to challenge more than convention is ourselves. We are Atmosphere Proximity, a digital services company operating at the intersection of customer experience, marketing and technology. As a client partner, we take great pride in building long-standing relationships (30% of our clients, all global brands, have worked with us an average of 11 years). As digital dreamers, we’re driven by a relentless desire to dimensionalize brands in undeniably smart, insanely compelling ways that drive entire businesses forward.

An intimate manifesto

Born in 1999 as the digital marketing arm of BBDO New York, Atmosphere helped reinvent the relationship between brands and consumers with pioneering interactive experiences. A decade later, we embraced the opportunity to deliver deeper business-driving engagements as a core office of Proximity Worldwide. Today, our agile approach, data-driven methodology and relentless focus on consumer and customer behavior enables us to provide what every client organization requires — the end-to-end architecture, design and management of transformative digital initiatives that drive value:

Business Platforms & Ecosystems
Scalable and connected product and service systems designed to encompass every stage and step of the customer journey

Marketing Communications
Cross-channel content, campaign and promotional experiences designed to foster everything from awareness to engagement to commerce

Products & Services
Individual digital tools, solutions and innovation ventures designed to generate new revenue streams

Our Clients

Our business is organized around long-term partnerships that are strategically challenging, creatively rewarding and provide an opportunity to boldly build businesses in the digital space. We work with some of the world’s leading companies across today’s most fast-changing categories.

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World-class Partners

We have deep expertise in the industry’s leading marketing technology solutions, and we maintain top-tier relationships with these key partners.

  • Technology
  • Platform
  • Analytics
  • Microsoft
  • Adobe
  • DoubleClick
  • SalesForce
  • Oracle
  • Acquia
  • Umbraco
  • Google
  • Facebook
  • LinkedIn
  • Youtube
  • Twitter
  • Instagram
  • GoogleAnalytics
  • Omniture
  • Tableau
  • QlikView
  • webtrends
  • Sas
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Creative Intelligence

Data-driven creativity requires a deft blend of art and science. Creative Intelligence is our principle-based set of proprietary tools which consistently deliver the modern consumer experiences that today’s digital ecosystem demands.

Creative intelligence tools

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    The Relationship Labº

    A comprehensive decision-making framework which maps people’s unmet needs to a brand’s most relevant assets to create high-value interactions across the scope of their relationship.

  • Connection V2


    Data-Driven Destination Mapping is our unique evolution of journey mapping fuses qualitative and quantitative understanding of a consumer to architect the optimal experience and drive business-building behavior change.

  • Diamond V2

    Red Intelº

    An insight-mining process that delivers revelations: unexpected human and brand insights that make the most compelling creative ideas possible.

  • Birdy

    Content Darwinismº

    Our proprietary algorithm, content strategy, auditing and measurement processes allow us to continuously optimize a brand’s story in real time.

  • Slingshot V2

    The Propulsion Sessionº

    A three-day intensive creative collaboration process which harnesses the brightest talent to get to the very best experience-led ideas.

Globally Local

A Global Footprint and Feet on the Ground

Formed in 2001, Proximity operates in all major business hubs across the globe. We are a network of strong, locally significant agencies, a third of which have been recognized as Agency of the Year in the past three years. We provide access to regional centers of excellence in digital development, marketing enablement and performance media which are both highly effective and cost-efficient.

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Proximity Indian Ocean

St. Jean Road, BG Court
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Proximity London

3 Bankside, 90 Southwark Street,
London SE1 0SW United Kingdom
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Atmosphere Proximity

437 Madison Ave, New York 10022 United States
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Barefoot Proximity

700 West Pete Rose Way, Cincinnati, Ohio 45203 United States
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Proximity Madrid

Cardenal Marcelo Spínola, 4
Madrid 28016 Spain
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Proximity Paris

52, Avenue Émile Zola
92100 Boulogne Billancourt
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Proximity Barcelona

Tuset 5, 7º
Barcelona 08006 Spain
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Proximity China

Rm. 1509, F. 15, 1 Grand Gateway
No. 1 Hong Qiao Road,
Xuhui District,
Shanghai 200030,
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Proximity Colombia

Calle 97A No. 9-45 Piso 4
Bogotá Colombia
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Proximity Germany

Königsallee 92 Düsseldorf
40212 Germany
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Proximity Russia

Derbenevskaya emb., 7, Bld.13 Danilovsky District
Central Federal District 115114 Russia
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Impact Proximity

Jumeirah Emirates Towers
F. 21 Dubai PO Box 19791 United Arab Emirates
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CHE Proximity Sydney

Level 2
Pier 8/9, 23 Hickson Road
Walsh Bay NSW 2000
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CHE Proximity Melbourne

Lvl 9, 650 Chapel Street
South Yarra, VIC 3141
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Proximity Canada

2 Bloor Street West, Suite 3200, Toronto, ON, Canada, M4W 3E2
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Proximity Mexico

Guillermo Gonzalez Camearena 800, 3rd. Floor, Zedec Sta Fé
Mexico City 1210 Mexico
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Proximity Italy

Via Lanzone 4
Lombardy 20123 Italy
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Proximity Prague

Krizikova 160/71
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Proximity Brussels

Rue de l'Escaut, Scheldestraat 122
1080 Brussels
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Proximity Sofia

3A Nikolay Haytov Str., Floor 3,
Sofia 1113
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Proximity India

Paragon Centre, Pandurang Budhkar Marg,
Worli Mumbai 400013
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Proximity Philippines

11th Floor Insular Life Building,
Ayala Avenue Makati City 1226
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Proximity Singapore

30 Merchant Road, No. 03-12, Riverside Point
Singapore River, 58282 Singapore
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Proximity Brazil

Rua Alexandre Dumas,
2.200 - 6th floor
Andar Chácara Santo Antônio
São Paulo
  • Asia Pacific
  • Europe And Middle East
  • Americas

Omnicom Precision Marketing Group

We are a lead agency in Omnicom’s newly formed division delivering personalised moments at scale. With a broad base of cutting-edge technologies and best-in-class talent we offer powerful data integration, next step decisioning, marketing automation and enablement solutions. This unified approach to data and technology allows us to orchestrate comprehensive experiences in owned, earned and paid channels and optimize the value exchange at every touchpoint. In other words, we empower your business across the entire customer journey.