New York, NY.
Atmosphere Proximity, the North American Headquarters of the Proximity Worldwide Network and a leader in the creative digital space has hired Garrett Franklin, as Managing Director.
Garrett will be responsible for overseeing client relationships across the agency’s entire portfolio, guiding the client service department and helping navigate the strategic direction of the company.
Most recently, Garrett led LG Electronics globally as Senior Vice President, Worldwide Account Director at Publicis Modem. In this role, Garrett managed over a dozen network offices to advance LG’s digital brand vision and drove business for key operating units including Home Electronics, Home Appliances and Mobile Communications.
Prior to this, Garrett applied a wealth of both traditional and interactive marketing experience and business development skills in managing marquee brands at Atmosphere. He led the Cingular Wireless business and drove integrated expansion in the digital space. During his management of Citi, he oversaw global digital marketing programs across the organization, including Global Branding, Citi Cards and the Retail and International Retail bank businesses.
Before joining Atmosphere, Garrett spent several years with Digital Pulp, where he led strategic advertising efforts and corporate website builds for prominent clients including DoubleClick, Columbia House and Plow & Hearth. Garrett’s career began in traditional advertising, where he spearheaded television, print and radio efforts. Highlights include managing Visa USA initiatives at BBDO New York and working on behalf of clients including Globalstar, 3M and Marie Callender’s at Grey Advertising.
“With recent new business wins and the acceleration of global client needs, Garrett is the perfect addition to our agency leadership. He brings with him a rare combination of business acumen, digital strategy and account leadership skills needed to drive today’s complex digital marketing solutions,” said Andreas Combuechen, CEO of Atmosphere Proximity.
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